White Claw
This Summer, bailing stops.
And we’re letting all your friends know.
We teamed up with Caleb Pressley to let the world know exactly what White Claw thinks of bailers.
We teased the campaign on social media and sustained it via a mechanism where people could tag their friends in our post and get a DM from Caleb chastising them for bailing.
We followed up with custom assets from banners to memes.
And because no detail is too small, we gave the White Claw website a facelift as well.
White Claw was launching a brand new flavor.
So we stepped into nostalgia
The ethos at the center of White Claw is Grab Life By The Claw. It basically means that a moment is always an opportunity to do something great.
Well, what if that moment was turning your dream Spring Break into reality?
We collaborated with @gabbybrian and our launch post alone got over 70k likes on Instagram!
For March Madness we wanted to create something gametime ready.
A 6-pack for your 6-pack.
We wanted to do something special for all the people traveling over the holidays.
So we took over Penn Station
And of course we activated around social trends along the way
