White Claw
Let’s start with White Claw Grape
We’re headed for the 90s
White Claw was launching a brand new flavor.
So we stepped into nostalgia
The ethos at the center of White Claw is Grab Life By The Claw. It basically means that a moment is always an opportunity to do something great.
Well, what if that moment was turning your dream Spring Break into reality?
We collaborated with @gabbybrian and our launch post alone got over 70k likes on Instagram!
For March Madness we wanted to create something gametime ready.
A 6-pack for your 6-pack.
We wanted to do something special for all the people traveling over the holidays.
So we took over Penn Station
And of course we activated around social trends along the way
